You’d also do well to not complicate the pin names so people can immediately understand what your Pinterest account is all about. So, in order to promote your items successfully, always add colorful and beautiful pins to your board. Marketers acknowledge that this is an artsy platform, so they usually focus on adding beautiful pins that illustrate the real-life use of the products. One thing that makes Pinterest an excellent platform for brand promotion is that the ads on the platform don’t exactly look like ads. It’s safe to surmise that Pinterest can be a great place to promote your Etsy shop and bring in new buyers as the more people pin and repin your products the more exposure your items gain. What’s more, a recent survey showed that 77% of pinners have discovered a new brand or product while browsing on Pinterest.
Essentially, this is a community of over 478 million users, so it’s a social network that Etsy sellers can’t afford to ignore. It’s a fun platform where people discover and share unique products. Just like Etsy, Pinterest is also a platform that connects individuals with similar interests. Luckily, sellers have many free tools at their disposal that they can use to showcase their items, reach new audiences, and increase sales. However, Etsy’s popularity has increased in the last few years, and with over 4.3 million sellers selling goods on this platform, capturing the attention of your potential buyers is harder than ever. Etsy is a fun and dynamic marketplace where crafters can promote their items and eventually turn their hobby into a business.
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